[Friday, December 12, 2008 | 1 comments ]

Just looking at blogs today I saw I Advertisement in Google Ads about a site called "WinWithSearch" which is said to be launched by Microsoft’s search engine Live Search India

This is how it works:

If you’re on the Live Search contest page, you’ll need to roll the Dice and get a double ‘6’ within a 10 minute interval. Every 10 minutes the contest will refresh, therefore, the first user to roll 6 & 6 on the Dice in the 10 minute interval wins the prize.

“Win With Search” is clearly aimed at increasing searches at Live Search. Inspite of having a decent product live search has not been able to garner more search market share. especially in India as as per alexa it ranks 9th way behind google and google’s services blogger, youtube and orkut.

In recent months Microsoft have rolled many new features for Live Search in India - Image Search, Video Search, Local Search, xRank, Instant Answers and Live Search Maps for India. The idea primarily is to keep developing new features or capabilities for Search that allows users to get the job done easily and smartly, while at the same time enhancing the core Search relevance.

I hope that winwithsearch.com will draw new and current users for Microsoft who like to sometimes take a chance, to try something different, close their eyes and take a leap, or simply have fun and simply add a bit of fun into search but it might seriously fail also as have been with Microsoft earlier.They just have to keep their fingers crossed!

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