The Importance of PageRank

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Everybody till now might be knowing about Page Rank but still for newbies don't know about it let me tell you what it is and how it affects the blogging experience..

PageRank is basically a conceptual method of using the way websites Link together to deduce their relative importance. For example, many people might link to the BBC News website, that means it is a relatively important site while Joe Bloggs’ homepage might only be linked to by a few close friends and family, which again reflects its relative importance.

The Question Might be can we increase PageRank? The answer would be Yes,it's possible.Having more people linking to your website will certainly result in the increase of your site’s PageRank but it will only increase its importance not its relevance.

Many bloggers buy text link with Websites with higher PR (6, 7, 8), and those websites often make money by selling links to sites with lower PR. As Google states, if they are aware that sites are selling PR instead of just advertising space both the buyer and seller may be penalized. The penalty may take the form of a lower position in SERPs and/or a downgrade of PR. Thus, we recommend that you do not buy links simply for a higher PR.

Now the question might have arised that how google calculates the PR?The answer to this is stated below..

The original formula Google used to measure the PR of a page is

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

Though no one is not sure whether Google still uses this formula, it is probable that the new Google PR formula is very similar. In this formula:

PR(A) is the PageRank of the page you are trying to measure

• d is a damping factor considered to be about 0.85
• tn is the PR of the n th incoming link page
• C is the number of outgoing links from each page that has a link to you

As you can see, the more links from higher PR pages the better; fewer the outgoing links from the sending page, better the results on the receiving page. Theoretically, an exclusive link from a PR4 page is better than a PR7 link that has 50 links to other pages.

You can also read a google group discussion over "FAQs for crawling, Indexing n Ranking"

I am still looking for PageRank and I have to wait again a lot since i have changed the domain name due to which all the hard work done by me in making useful backlinks have no value now...

Finally, just remember what my freind said that the Internet is NOT all about PageRank!

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